More and more people, than not, want to learn about a brand, product or service by watching a video as opposed to just reading about it.
72% of customers said they would rather learn about a product or service by watching a video and 84% of people have said that they’ve been convinced to buy a product or service by watching a brand’s video.
And the trend is not stopping there. With more companies making the move to sell their products and services online, video marketing is only going to increase for the foreseeable future.