A video can be as short or as long as a client wants depending on how and where it is to be used. We base our fixed price quotes on how long we anticipate a project will take from start to finish, based on the client's requirements along with any other additional expenses that may be required. So the less complex the video, the lower the cost.
And because every project is different this means that generic prices are not really possible, just like a builder doesn't have a price for 'a house' given the infinite number of variables there are. In our case the length of video, the number of recording locations to be visited, the number of visits that might be required are some just to name a few.
Some people have been under the illusion that after shooting with the camera and recording all the footage, back at the office the video simply falls out of the camera, music gets added to it and it's done. Not at all. We would say that it is back at the office where the video work really starts. As the expression goes, it's all in the edit.
We would like to say that the number of hours spent on site plays just a small part of the video making process. We can spend anything between 15 to 30 hours (or £300.00 to £600.00) on a 'typical' project in total, which for video is extremely good. Given that the living wage rate is roughly £9.00 to £11.00/hour depending on where you live in the UK, we believe our current videography rate of £20.00/hour, covering not least the thousands of pounds worth of equipment we've invested in, is extremely competitive. The cost of the video needs to be looked at in terms of both the additional sales that are anticipated to be brought in as well as the benefit it brings to the brand as a whole and perception of the business.