A video can be as short or as long as a client wants depending on how and where it is to be used. We base our fixed price quotes on how long we anticipate a project will take from start to finish, based on the client's requirements along with any other additional expenses that may be required. So the less complex the video, the lower the cost.
And because every project is different this means that generic prices are not really possible, just like a builder doesn't have a price for 'a house' given the infinite number of variables there are. In our case the length of video, the number of recording locations to be visited, the number of visits that might be required are some just to name a few.
Some people have been under the illusion that after shooting with the camera and recording all the footage, back at the office the video simply falls out of the camera, music gets added to it and it's done. Not at all. We would say that it is back at the office where the video work really starts. As the expression goes, it's all in the edit.
Some people have made enquires thinking that £150.00 is about the right amount to pay for a one minute video not realising or appreciating that the few hours spent on site plays just a small part of the video making process. We can easily spend 15, 20 or 30 hours on a project. Given that the living wage rate is roughly £9.00 to £11.00/hour depending on where you live in the UK, we believe our current videography rate of £20.00/hour, covering not least the thousands of pounds worth of equipment we've invested in, is extremely competitive. For some clients, in certain industries selling high end goods, the price of a video could be recouped if it just attracts one additional sale with future sales being pure profit over the life of the video.