Since the start of the recent pandemic, we believe that a good, strong online presence for a business has never been more important. As such, we think that a good, corporate video on a website or social media strengthens this presence in that it shows current and potential clients a business or brand at a glance. It also looks great when pinned to the top of your Posts on your Facebook Page, like we have!
Videos are powerful too in that they can be shared in groups and posted in forums around the world reaching many people which creates awareness and generates additional publicity for a business up to a global level. Videos don't require navigating or scrolling so are ideal for mobile devices with smaller screens through which most people browse the internet.
And let's not forget either that search engines love video meaning that a website with video on it will potentially rank higher on a search engine. Why? Consumers are demanding more and more video so the search engines are responding accordingly. A video on a website, for example, means that it is three times more likely to attract inbound links than without, which in turn gives a signal to Google, for example, that the website deserves to rank higher!
And as more companies are making the move to sell their products and services online, we believe that video marketing can help and will only increase with time.