Things to consider
We always like to ask for a video specification from a client before visiting site in terms of what is it they want and how are they intend to use the video going forward. We also find it useful to request an example of something they might have seen online that they like and might have inspired them to create their own video. This last point is very useful as it usually gives us an insight in the style/speed/mood that is being looked for and helpful to allow us to meet a client's expectations.
Whilst we will do our best on site to ensure that what is being recorded will look good in the final edit, the client should ensure that they are happy themselves first and foremost with the presentation of their site prior to it being recorded i.e. Check your product or the environment beforehand. It’s got to look good and be tidy! No-one wants to see a stack of boxes over in the corner. We like to think that the environment within which the recording is to take place plays an important role in the video and should not be underestimated. The recording location has got to look like anyone would imagine it would with more light the better. And whilst we have some lighting, if an environment is too dark, with the best will in the world, the quality may be compromised. You can't beat good, old natural daylight!
The weather is also important when it comes to the amount of light required for obtaining good video footage. When recording both internally and externally, we would always recommend that the recording dates are made with this in mind and to avoid days with rain and high wind in order to make the video look its best. The client should also ensure that everyone on the site has no objection to either being recorded or to us walking around actually making the recording so in some instances we might ask for a model release form to be signed.
We can also take high quality stills from any video should this be something you want for your social media. We're also happy to take a selection of photographs too whilst we are on site remembering that we're a videography company first and foremost, but don't take too bad a picture!