VIDEO PRODUCTION LANCASHIRE AND NORTH WEST ENGLAND
We make product and promotional videos for websites and social media which can include drone footage if required.
Hello. I’m Paul, a Videographer in Lancashire, who turned my passion for making videos into a business with the formation of Siteflight, that originally started with a drone, but now make videos for websites and social media both from the air and from the ground to help businesses promote themselves online.
Please click the button to see video examples in our video portfolio.
Aerial or 'drone' footage
As a drone videographer, we also provide drone photography & aerial video for websites and social media, where safe & legal.
Please click the button to see some examples of our drone videos.
Since the recent pandemic, we believe that a good, strong online presence for a business has never been more important. As such, we think that a good, corporate video on a website or social media strengthens this presence in that it shows current and potential clients a business or brand at a glance. It also looks great when pinned at the top of your Posts on your Facebook Page, like we have!
And as more companies are making the move to sell their products online, going forward we intend to focus more on product and promo videos allowing businesses to showcase themselves online.
Product Videos
Business Videos
Drone videos
What's so special about video?
Videos are powerful when posted on social media mainly because they can be shared in groups and posted in forums around the world reaching many people which creates awareness and generates additional publicity for a business up to a global level. Videos don't require navigating or scrolling so are ideal for mobile devices with smaller screens through which most people browse the internet.
Let's not forget either that search engines love video meaning that a website with video on it will potentially rank higher on a search engine. Why? Consumers are demanding more and more video so the search engines are responding accordingly. A video on a website, for example, means that it is three times more likely to attract inbound links than without, which in turn gives a signal to Google, for example, that the website deserves to rank higher!
In addition:
Video helps to generate awareness of a service or product that is sold.
Video helps to keep people on a website longer which helps with search engine rankings.
Video can also add a touch of professionalism to a business. Given Nike uses video, why shouldn't you?
How does the video process work?
The first thing we like to do is talk to a client that approaches us about why they want a video and what it is they want to achieve by having one. Working with a client, we can agree on a concept for the video beforehand if they wanted. A client might also have seen a video online that they like which can help steer us in the direction and style that they are looking for to ensure that their final video is what they are looking for. In our first blog we have written about how we prepare for creating a video but maybe more pertinent for someone reading this, our second blog contains advice on how a client should go about preparing for recording on site as well as choosing a suitable videographer.
With the planning done the next stage is to visit the site to record the video footage at a mutually convenient time bearing in mind that both light and the weather play an important role in order to make a video look its best. In addition we can't stress enough how important the environment is in which the footage is to be recorded, as the camera picks up a lot of detail that might detract from the main focus of the scene. We discuss this further at the bottom of our Video Portfolio page.
Once recorded, back at the office we will review the footage and start the editing process. We will spend time choosing and adding text if specified, looking for and adding copyright free or licensed music or even sound effects if required, with the final product being delivered via a download link due to the size of the file.
With a general idea of what we do now, you can read a little more about us on the About Us page.
Did you know…?
72% of customers prefer learning about a product or service through a video.
Video consumption through mobile devices rises by 100% every year.
Viewers retain 95% of a message when they watch it through video.
92% of mobile users share videos with others.
User spend 88% more time browsing on websites that have videos.
On Facebook, engagement is highest on posts with videos and 81% of businesses prefer using this platform for their video marketing.
Interestingly, and also on Facebook, 85% of users prefer to watch videos on the platform without sound.
It has been found that...
93% of businesses gain a new customer as a result of posting a video on social media.
Companies that used video achieve a growing revenue of 49% faster compared to non-video users.
And by integrating a video on your website it is 53 times more likely to reach Google’s front page.
With video forecast to be over 81% of internet traffic by the end of 2022 and even Facebook reporting that the social network could become "all video" within the next five years, we think this says it all.
Contact us
So don't be shy, please contact us for a quote or ask for more information if you want to. Although we are based in Lancashire, North-West England, we will consider enquiries from all parts of the country. Thank you.